What makes Swedish fashion so unique?

Fashion experts who visit Sweden are often fascinated, wondering what it is that makes Swedish fashion so unique. It’s actually difficult to understand and explain. It seems very simple, but when you look closer it’s very contemporary and cool.

street style shoot

This photo shoot was inspired by Mary Kate Olsen

RAW IMAGES - Street Shoot 17/05/11

Hair & Makeup - Sophie Smith
Styling - Sophie Smith
Photographer - Neva Elliot
Model - Annie Hill

S&B Musts

Designers: Sarah-Jane Clark & Heidi Middleton

All the new fall 2011 Sass & Bide garments. Get in quick before they sell out!!

Items in this set

	Sass & Bide Afraid Of The Dark silk dress 870 AUD - harveynichols.com Strapless silk dress »
	Sass And Bide Snoopy Said So Top 225 AUD - superette.co.nz Pencil tops »
	BIG RED JACKET 480 AUD - mirabella.jp Red jacket »
	Sass & Bide The Greater Observer 210 AUD - generalpants.com.au Sass & Bide »
	Sass & Bide The Revolution Orange Jeans 240 AUD 165 AUD - glassworks-studios.com Faded jeans »
	Waisted printet baggy shorts 285 AUD - youheshe.com Leather shorts

Winter Makeup

This winter; stock up on the top designer beauty products

Items in this set

	stila cosmetics - long wear liquid lip color stilacosmetics.com
	Bobbi Brown Perfectly Defined Mascara 28 AUD - houseoffraser.co.uk
	Napoleon Perdis Cosmetics Pty Limited - Makeup 24 AUD - napoleonperdis.com
	MAC Lipstick 14 AUD - nordstrom.com
	Levres Scintillantes - No. 146 Coral Love - CHANEL - Cosmetics & Make Up (A... 30 AUD - strawberrynet.com
	Viktor & Rolf Flowerbomb 140 AUD - bloomingdales.com
	philosophy vanilla birthday cake ultra rich 3-in-1 shampoo, body wash, and... 15 AUD - macys.com
	OPI Nail Lacquer - #R42 Second Honeymoon :: OPI Nail Lacquer :: Beautyofnew... beautyofnewyork.com
	Brush - Makeup brush and Make up accessories by Lancome lancome-usa.com
	Clarins Delicious self tanning cream 32 AUD - houseoffraser.co.uk
	St Moriz Instant Self Tanning Mousse Dark (200ml) | St Moriz Fake Tan | Fak... semichem